Last month, I had the privilege of attending PUSH UX 2024, and what an experience it was!

Let's take a look at how we helped 365FarmNet establish international user research practices and gather valuable user feedback. We will show you how we used individual testing strategies, effective stakeholder onboarding, and close collaboration with sales, to identify key user challenges ahead of the product launch.

This analysis explores the methodological similarities between police interrogation techniques and qualitative interview methods in UX research. The comparison reveals how both disciplines gain deep insights into human experiences and behaviors through targeted questioning techniques.

Having led digital transformation initiatives across major European retail organizations, I've learned that measuring UX research impact isn't just about metrics—it's about driving fundamental business transformation through customer understanding.