From Hypothesis to Certainty: Our mixed Method Approach

Reduce the risks in your product decisions

To get the full picture, we combine in-depth qualitative insights with robust quantitative data. Qualitative methods help us understand the “why” - the motivations, needs and pain points of your users. Quantitative methods provide us with the “what” and “how many” - measurable data that reveals patterns and trends.

Our Qualitative Methods

Unlock the Power of Human Stories: Where Qualitative Research Drives Business Success

Qualitative Services

In-Depth Interviews
Contextual Inquiry
Focus Groups
Usability Testing
Expert Review
Card Sorting & Tree Testing

In-Depth Interviews

Intensive 1:1 interviews with users to explore needs, motivations and behaviors. Understand the ‘why’ behind user behaviors and transform raw feedback into strategic product decisions.

Duration: 45-60 minutes
Ideal for: User understanding, problem exploration
Outcome: Detailed insights into user perspectives

Contextual Inquiry

Observation and interviews of users in their natural environment while using the product. Uncover the crucial gap between what users say they do and what they actually do – revealing real-world usage patterns and unexpected pain points that only emerge in natural settings.

Duration: 1-2 hours per session
Ideal for: Workflow analysis, user behavior in context
Outcome: Realistic usage scenarios and pain points

Focus Groups

Moderated group discussions on specific topics or product aspects. Turn diverse user perspectives into powerful product insights through facilitated group discussions.

Duration: 90-120 minutes
Ideal for: Concept feedback, idea generation
Outcome: Diverse perspectives and group interactions

Usability Testing

Observation of users performing specific tasks with the product.

Duration: 30-45 minutes per session
Ideal for: UX optimization, function validation
Outcome: Concrete usability problems and potential for improvement

Expert Review

Systematic evaluation by UX experts based on heuristics and best practices. Get rapid, actionable insights to improve your user experience without the time investment of full user testing.

Duration: 2-3 days
Ideal for: Quick UX improvements, compliance checks
Outcome: Prioritized recommendations for action

Card Sorting & Tree Testing

Methods for optimizing information architecture and navigation through user participation. Design navigation that feels natural to your users by organizing content the way they think.

Duration: 30-45 minutes per session
Ideal for: Structuring content, navigation tests
Outcome: Optimized information architecture

Our Quantative Methods

Unlock the Power of Human Stories: Where Qualitative Research Drives Business Success

Qualitative Services

Online Surveys
A/B Testing
Analytics Analysis
Benchmark Studies
Eye Tracking
Kano Feature Prioritization
Opportunity Gap Analysis

Online Surveys

Structured surveys of large user groups with standardized questionnaires. Get the numbers to validate your assumptions and convince stakeholders with statistical evidence.

Scope: 100+ participants
Ideal for: Broad data collection, trend analyses
Outcome: Statistically analyzable user data

A/B Testing

Comparative tests of different product variants with performance measurement. Move beyond opinion-based decisions with clear performance data that shows which design truly drives better results.

Duration: 1-4 weeks
Ideal for: Design decisions, conversion optimization
Outcome: Statistically significant performance comparisons

Analytics Analysis

Evaluation of usage data and behavioral metrics. Discover behavioral patterns at scale and identify optimization opportunities hidden in your usage data.

Period: Continuous or project-related
Ideal for: Usage behavior, performance tracking
Outcome: Usage patterns and trends

Benchmark Studies

Systematic comparison with competitors or industry standards. Turn competitor insights into your strategic advantage and identify gaps in the market.

Scope: 5-10 comparison products
Ideal for: Competitive analysis, positioning
Outcome: Comparative key performance indicators

Eye Tracking

Precise measurement and analysis of eye movements during product use. Discover exactly what catches your users’ attention and what they overlook.

Scope: 15-20 participants
Ideal for: Visual design, content optimization
Outcome: Heat maps, attention maps, quantitative gaze data

Kano Feature Prioritization

Systematic evaluation of features according to their importance for user satisfaction. Build the right features in the right order by understanding what truly matters to your users.

Scope: 100+ participants
Ideal for: Feature prioritization, product strategy
Outcome: Categorized feature matrix (e.g. for MVPs)

Opportunity Gap Analysis

Quantitative evaluation of market opportunities based on importance and satisfaction (OpScore). Discover the most profitable gaps in the market by quantifying where user needs aren’t being met.

Scope: 200+ participants
Ideal for: Market potential analysis, product strategy
Outcome: Prioritized opportunity scores

Our mixed methods approach

The combination of qualitative and quantitative methods enables us to understand both the breadth and depth of your user groups. Typical combinations are:

Feature Evaluation

Combination of Kano analysis for quantitative prioritization with qualitative interviews for a deeper understanding of user requirements.

UX Optimization

Expert reviews combined with eye tracking and usability tests for holistic user experience improvements.